Velocio_Brand_CorpLogo_WhiteAt McDowell Mountain Cycles, we’re constantly looking for great products made by great people. The short version of this story is that in Velocio, we found a kindred spirit.20140310_©BrakeThrough-Media_AX7O8286

They care about the same things that we do: the history of our sport, the fair treatment of people, bold, clean style, a responsibility to our planet, the rhythm of the ride and damn fine clothing.20140309_©BrakeThrough-Media_3S3A1296

I’ve been riding in this gear for a bit now and I never want to take it off. The stuff just feels right. The zippers, the grippers, compression in just the right spots makes me feel like a million bucks. And it’s soft. That’s a big thing with them. This is technical cycling apparel that doesn’t look like technical cycling apparel. It just looks beautiful.©BrakeThrough Media

They did it right; they designed everything from the ground up. They developed Velocio Fit, instead of copying someone else’s pattern for cycling clothing.20140310_©BrakeThrough-Media_3S3A2084

They went to Italy and visited textile mills like 2emme and MITI and examined tons of fabrics. They had coffee with the people who make the clothing. Not so they could say they went to Italy and looked at fabrics, but because that’s where you go to make the finest clothing in the world. Handmade. Italy.

You’ll see us riding our bikes around Fountain Hills wearing Velocio and you’ll see the fastest women on the planet wearing it, too.

The women of Velocio SRAM, one of the world’s top professional cycling teams, will be racing and training every day in this gear. It’s tested. And it’s at MMC.20140309_©BrakeThrough-Media_AX7O6603